I think packaging or products could be more tongue-in-cheek.
Various brand interventions and imagined brands below
Mock advertisements for Nike’s Space Hippie line
Ad for Marc Jacobs’ Daisy perfume a la Cindy Sherman
New Balance X Paprika shoes inspired by the merger of the Instagram account Shoes of YSOA and the Yale School of Architecture’s publication Paprika, the title a nod to the infamous paprika-colored carpet in Paul Rudolph Hall which houses the school of architecture.
Chandler Collective, a fictional avant-garde candle company
An ad for Brooks Brothers
What a Vampire Weekend album cover would look like if I were given the reigns
SCRUB, a fictional soap company based on the black sands and pumice stones of Hawaii
An Olympic logo for the summer games in Houston, the red, white, and blue coloring abstract lines to represent the various highways that cover the city
Imagining Tiger Balm made for Nike
New Balance shoes inspired by Brutalist furniture
A mock ad for the Yale American Studies department
What if Rice, based in humid Houston, Texas, had a ski team?
I like the high/low idea of Moncler making hot chocolate mix
SIP, a fun, energetic, cold-pressed juice company.
Album cover and poster for the follow-up to Kanye West’s “Cruel Summer”
A futuristic yogurt packaged in a bag that you can sip from
What would Hermès incense look like? This.
